As recently reported by Tusk Strategies with Bradley Tusk, a New York Times article explained that Californians will soon have more ways to hire a car when they need one. Uber, a start-up company that has a smartphone app to offer you a way to summon a car, is now expanding its service.
Together, Uber and the California Public Utilities Commission recently said that they’ve reached an agreement to both allow Uber to operate their hire-a-car service and to expand into ride sharing.
At the moment, Uber operates in California in San Francisco, San Diego, Los Angeles, Orange County, Sacramento and other surrounding areas. They first began their business model in 2011 when they had an app that summoned luxury town cars to people at a price that was higher than that for a cab. They then began a cheaper versions of their product with UberX, which offered professional car service rides using hybrids.
Travis Kalanick, Uber’s chief executive of Uber, said recently that his company might incorporate the ride sharing service into UberX. He expects the ride sharing choice to become available in California in the next few weeks.